About Us – Ruchi at Paridhan

Ruchi at Paridhan is a fashion brand that blends the richness of Indian textiles with modern, stylish designs. Founded in 2006, the brand carries forward the legacy of a beloved family boutique in Dehradun, built on a deep appreciation for Indian craftsmanship and timeless fashion.

Today, the brand is led by Aanya Rastogi and Hardik Sharma. Aanya handles the design and boutique experience, bringing her creativity and background in marketing to shape collections of coord sets, kurtis, and Indo-western outfits inspired by India’s diverse textile traditions. Hardik manages the backend business and operations, ensuring the smooth functioning and growth of the brand.

Together, they continue the legacy by combining heritage, thoughtful design, and modern fashion, creating pieces that celebrate Indian textiles while staying relevant to today’s style.